People want a fun and unique way to celebrate Valentine's Day, seeking meaningful and personalized interactions. They needed an easy-to-use tool that could create memorable, heartfelt messages to share with their loved ones.

Love is in the Airmail campaign

We recognized that personalization and emotional connection were key to a successful Valentine’s Day campaign. Generic messages wouldn't suffice; the campaign needed to touch hearts in a unique and memorable way while showcasing the potential of generative AI.

We developed an innovative love letter generator that utilized AI to create personalized love letters. Users answered seven simple questions through a chat module, and the AI, powered by OpenAI’s ChatGPT, crafted unique love letters based on their responses. These personalized letters were then sent directly to the recipients’ inboxes.

Value Delivered to the Target Audience

The campaign provided a deeply personal experience for users, allowing them to send unique, heartfelt messages to their loved ones. The ease of creating a personalized love letter made the tool accessible and enjoyable, enhancing the overall user experience.

Value to the Client

For KLM, the campaign was a resounding success. Within 12 hours, the landing page received 32,500 visitors, and 2.5 million emails were sent. The campaign not only boosted customer engagement but also reinforced KLM’s brand as innovative and emotionally connected with its customers. This initiative not only drove traffic but also fostered a stronger emotional bond between KLM and its customers, paving the way for future heartwarming campaigns.