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The McDo LipSync experience allows users to select a song and upload a photo of a person. Using the advanced AI model SadTalker, the app animates the person in the photo to lip-sync the chosen song, creating a personalized video.
McDonald's Belgium sought to create deeper engagement with their audience while exploring the potential of generative AI. They aimed to leverage the festive season's spirit to foster a memorable connection with their brand.
During Christmas, a time for family fun and activities, there was a cultural trend towards interactive, tech-driven entertainment. McDonald's saw an opportunity to enhance user experience with a fun, engaging feature that capitalized on this trend.
Understanding the cultural significance of Christmas and the trend towards digital entertainment, we recognized the need for an engaging, innovative feature that would resonate with users. Our expertise in AI and digital marketing positioned us to create a unique solution.
We developed the McDo LipSync Experience, integrating the advanced AI model SadTalker into the McDonald's Belgium app. Users can select a song, upload a photo, and watch as the AI animates the person in the photo to lip-sync to the chosen song. The user flow is simple:
Select a song from the available list.
Upload a photo of a person.
The AI processes the photo and audio to generate a personalized lip-syncing video.
SadTalker, developed by Xi'an Jiaotong University and Tencent AI Lab, uses 3D motion coefficients to create realistic animations, addressing traditional challenges like unnatural head movements and distorted facial expressions.
Turning my photo into a festive lip-sync video was hilarious!
The McDo LipSync Experience provided users with a fun, engaging way to interact with the McDonald's brand during the holiday season. It allowed users to create personalized videos, adding a unique touch to their festive activities and enhancing their overall experience with the app.
For McDonald's Belgium, the campaign increased user engagement and reinforced brand presence during a crucial time of the year. The innovative use of AI showcased McDonald's as a forward-thinking brand, willing to explore new technologies to enhance customer interaction.
Vita, a conversational AI assistant powered by advanced LLM's, offering personalized advice using a curated set of 1,000+ validated sources. It provides quick and reliable answers to user questions, ensuring trustworthy and accessible health information.
We automated the process of generating quizes. This includes images and multiple quiz types.